The 30-Day Cash-Pay Service Launch Plan

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This plan puts the work in the order it has to happen: confirm you can offer the service, price it, build the path a patient takes from first question to first treatment, then launch to the people who already trust you. Do one service at a time.

1Week 1: Decide and confirm

1. Pick one service. Start with the one your current patients already ask about.
2. Confirm it's within your scope of practice. Check with your state board, not a supplier or a sales rep.
3. Call your malpractice carrier. Confirm the service is covered and ask what documentation they want to see.
4. Vet your supplier. Work through the Biologics Supplier Vetting Checklist and keep the answers on file.
5. Name an owner. Decide who on your team runs this service day to day.

2Week 2: Price it and build the paperwork

6. Work out your cost per treatment. Product, supplies and staff time. The Service Break-Even Calculator does the math.
7. Set your price and your packages. Write them down so every staff member quotes the same number.
8. Have counsel review your consent form and financial agreement.
9. Write the protocol and the charting template. Include where lot and unit numbers get recorded.
10. Decide how patients pay. Card on file, packages, financing, or a mix.

3Week 3: Build the patient path

11. Write a one-page explainer. What it is, who it's for, what a visit looks like and what it costs. Patients read it before the consult.
12. Set up a consult type in your calendar. Give it a set length and its own booking link.
13. Decide who answers new inquiries, and how fast. Write the rule down, including after hours.
14. Load your follow-up messages. Start from the Patient Follow-Up Script Pack.
15. Prep the front desk for three questions. "What is it?", "Will it work for me?" and "How much?" The answer to the second one is always "That's what the consult is for."

4Week 4: Launch to the people who already know you

16. Tell your existing patients first. Email and text the patients who have agreed to hear from you. They already trust you, and reaching them costs nothing.
17. Put it in the office. A sign at check-in and a card at checkout.
18. Record three short educational videos. What it is, who it's for and what a visit looks like. Keep them educational and make no outcome promises.
19. Track four numbers every week. Inquiries, consults booked, consults held and patients started.
20. Review after 30 days. Compare the four numbers to your break-even volume before you change anything.
21. Only then consider paid ads. The Cost Per New Patient Calculator shows what a new patient would cost you.

Advertising rules for medical services vary by state, and claims about regenerative products get extra scrutiny. Keep public content educational, don't promise outcomes, and have counsel review anything that makes a claim.