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Cost Per New Patient Calculator

Follow your ad spend through leads, consults and shows to see what each new patient really costs and what the spend returns in the first year.

What's inside

  • Leads, consults booked, consults held and new patients
  • Cost per new patient
  • First-year revenue and return per dollar of ad spend
  • Which rate to fix first

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Cost per new patient$0
Leads per month0
Consults booked0
Consults held0
New patients per month0
First-year revenue from those patients$0
Revenue per $1 of ad spend$0

The starting numbers are examples, not benchmarks. Replace them with yours. The result is an estimate from what you enter, not a forecast.

How it's calculated

Which rate to fix first

Raise the booking rate by ten points and watch the cost per patient. Booking, show and close rates change what each patient costs without adding a dollar of ad spend. If leads aren't booking, look at how fast and how often your team follows up before you change the ads.